SPECPAN
PRIVACY STATEMENT

Effective 02/14/2007

Specpan is a licensee of the TRUSTe Privacy Program. TRUSTe is an independent, non-profit organization whose mission is to enable individuals and organizations to establish trusting relationships based on respect for personal identity and information by promoting the use of fair information practices. This privacy statement covers the site WWW.SPECPAN.COM. Because this Web site wants to demonstrate its commitment to our users' privacy, it has agreed to disclose its information practices and have its privacy practices reviewed for compliance by TRUSTe.

What personally identifiable information Specpan collects.
What personally identifiable information third parties collect through the Web site.
What organization collects the information.
How Specpan uses the information.
With whom Specpan may share user information.
What choices are available to users regarding collection, use and distribution of the information.
What types of security procedures are in place to protect the loss, misuse or alteration of information under Specpan's control.
How users can correct any inaccuracies in the information.

If users have questions or concerns regarding this statement, they should first contact Member Services by e-mail: memberservices@specpan.com. If they do not receive acknowledgment of their inquiry or their inquiry is not satisfactorily addressed, they should then contact TRUSTe through the TRUSTe Watchdog Dispute Resolution Process. TRUSTe will serve as a liaison with the Web site to resolve users concerns.

Information Collection and Use

Information Collection

Specpan is the sole owner of the information collected on WWW.SPECPAN.COM. Specpan collects information and email addresses from our users at several different points on our Web site.

Registration
In order to use this Web site, a user must first complete the registration form. During registration a user is required to give contact information (such as name and email address). We use this information to contact the user about services on our site for which he has expressed interest as well as shipment of rewards earned by the user. It is required for the user to provide demographic information (such as income level and gender), and unique identifiers when asked (such as, username and password), so we can provide a more personalized experience on our site.

Information Collection and Use

Specpan will send surveys via e-mail that ask panelists their opinion on their profession and/or areas of interest. These surveys are for retailers and manufacturers of all industries. Specpan will work with its retailers, manufacturers, companies and associations to provide access to panels that are relevant to their interests. Panelists are added to panels in a database were their profession and/or area of interest meet panel criteria. Specpan will not share, sell, loan, lease or otherwise distribute its database or components of its database with its parent company, its affiliates or any other party only in the aggregate.

Profile
We store information that we collect through the website, kiosks or third parties to create a profile of our users. A profile is stored information that we keep on individual users that details their viewing preferences. Consequently, collected information is tied to the users personally identifiable information to provide offers and improve the content of the site for the user. This profile is used to tailor a user's visit to our Web site, and to direct pertinent marketing promotions to them. We do not share your profile with other third parties.

If a user elects to use our referral service for informing friends or colleagues about our site, we ask them for the friend's name, e-mail address and profession. Specpan will automatically send the friend or colleague a one-time email inviting them to join a panel. Specpan stores this information for the sole purpose of sending this one-time email and tracking the success of our referral program. The friend or colleague may contact Specpan at removeme@specpan.com to request the removal of this information from our database.

Cookies
On the Specpan site we create session (temporary) cookies (files residing on the browser) in order to properly track where a user was referred from upon entering the site. Cookies are not tied to personally identifiable information from our site. You will also find that we incorporate an additional session cookie to support our .NET framework. Though you can disable cookies through your browser you may have trouble navigating our site if they are disabled.

Third Party Advertising
There is no third party advertising on WWW.SPECPAN.COM.

Log Files
Like most standard Web site servers we use log files. This includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track user's movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses, etc. are not linked to personally identifiable information.

Clear Gifs (Web Beacons/Web Bugs)
Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are not used on WWW.SPECPAN.COM.

However, we use clear gifs in our HTML-based emails to let us know which emails the recipients have opened. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If users would like to opt-out of these emails, please see the Opt-out section.

Communications from the Site
Special Offers and Updates We send all new members a welcoming email survey within one week of registration. Established members will occasionally receive information on services, special deals, and a panel updates.

Service Announcements
On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account. Email leave@specpan.com to have your account deactivated. However, these communications are not promotional in nature.

Customer Service
We communicate with users on a regular basis to provide requested services and in regards to issues relating to their account we reply via email, in accordance with the users wishes.

Sharing
Legal Disclaimer
Though we make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order or legal process served on our Web site.

Aggregate Information (non-personally identifiable)
We share aggregated demographic information with our partners and advertisers. We discuss with our clients or potential clients the types of panels and panelists we have in our database. This is not linked to any personally identifiable information.

These are the instances in which we will share users' personal information:
We DO NOT Share Personal Information with Third Parties, except as described here:

Service Providers
We partner with other third parties such as the United Postal Service to provide specific services, such as mailing rewards earned by panelists. When the user signs up for these particular services, we share names, addresses and email addresses that are necessary for the third party to provide these services. These third parties are not allowed to use personally identifiable information except for the purpose of providing these services.

Business Transitions
In the event Specpan goes through a business transition, such as a merger, being acquired by another company, or selling a portion of its assets, users' personal information will, in most instances, be part of the assets transferred. Users will be notified via a posted message on WWW.SPECPAN.COM, prior to a change of ownership or control of their personal information. If as a result of the business transition, the users' personally identifiable information will be used in a manner different from that stated at the time of collection they will be given choice consistent with our notification of changes section.

Choice/Opt-out
Users who no longer wish to be a member of a Specpan panel and receive our surveys may opt-out of receiving these communications by replying to unsubscribe in the subject line in the email or email us at removeme@specpan.com.

Users of our site are always notified when their information is being collected by any outside parties. We do this so our users can make an informed choice as to whether or not they should proceed with services that require an outside party.

Links
This Web site contains links to other sites. Please be aware that we, Specpan, are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information. This privacy statement applies solely to information collected by this Web site. Specpan is a division of The Farnsworth Group Inc. and may have links to their website. The Farnsworth Group Inc. in no way collects data on individuals or places cookies on their website.

Surveys [& Contests]
From time-to-time our site requests information from users via surveys or contests. Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether or not to disclose this information. The requested information typically includes opinions on the users' profession and/or areas of interest. Contact information will be used to notify the winners and award prizes or rewards earned. Survey information will be used for purposes of providing our clients with data they can use to make decision on areas such as products or ideas. Users' personally identifiable information is not shared with third parties unless we give prior notice and choice. Though we may use an intermediary to conduct these surveys or contests, they may not use users' personally identifiable information for any secondary purposes. Users wishing to opt-out of these Surveys [& Contests] please refer to the instructions found above in the Choice/Opt-out section for unsbuscribe instructions.

Security

The security of your personal information is important to us.

We follow generally accepted industry standards to protect the personal information and email address submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

If users have any questions about the security at our Web site, users can send an email to memberservices@specpan.com.

Supplementation of Information:
Enhancement of Marketing Profile

In order for this Web site to properly fulfill its obligation to users it is necessary for us to supplement the information we receive with information from 3rd party sources.

We purchase third party marketing data and add it to our existing user database to better target our advertising and provide pertinent offers we think our users would be interested in. We use this information to enhance or overlay the 'profile' of individual users. This aggregate marketing data is therefore tied to the users' personally identifiable information. See also the "Profile."

Correcting/Updating/Deleting/Deactivating Personal Information

If a user's personally identifiable information changes (such as zip code, phone, email or postal address), or if a user no longer desires our service, we provide a way to correct, update or delete/deactivate users' personally identifiable information. This can usually be done at the Contact Us page or by emailing our Member Services at memberservices@specpan.com.

Notification of Changes

If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We will use information in accordance with the privacy policy under which the information was collected.

If, however, we are going to use users' personally identifiable information in a manner materially different from that stated at the time of collection we will notify users via email. Users will have a choice as to whether or not we use their information in this different manner. However, if users have opted out of all communication with the site, or deleted/deactivated their account, then they will not be contacted, nor will their personal information be used in this new manner. In addition, if we make any material changes in our privacy practices that do not affect user information already stored in our database, we will post a prominent notice on our Web site notifying users of the change. In some cases where we post a notice we will also email users, who have opted to receive communications from us, notifying them of the changes in our privacy practices.

If we decide to change our e-mail policy you will be given the choice to give consent or reject those changes. Our current policy regarding e-mail addresses is no selling, loaning or leasing e-mail addresses to third parties, nor will we send marketing or promotional e-mails without your expressed consent.